Blog

Your brand is like your fingerprint. It's a unique identifier that represents your company. What does your brand say about you? Does your image fit the vision you have for your company? Our blog articles are designed to answer some of those questions and many more. We strive to engage you in thinking differently about your brand and question if you are doing everything you can to make sure that your vision and your image are succinct. And of course, if you need some help with clarity, please give us a call. We can help.

$99 Logo Design! Yes…it’s too good to be true.

You’ve seen the ads everywhere online. Logo Design Only $99! Cheap Logos! Design a Logo for Less Than $99! And my personal favorite, $24 Logo Design in 24 Hours!

It’s an attractive number, to be sure, especially given today’s tight economy, but don’t be fooled. There is a reason that the number is so low. These companies churn out logo designs by the thousands. Now I’m not going to go so far as to say that they don’t come up with some attractive designs (you’ll see the best of the best on their home pages), but the bottom line is that you get what you pay for. Canned logo designs built using the same design elements over and over and over again.  

Tempting, yes, but think twice before taking that leap.

Tempting, yes, but think twice before taking that leap.

There is also a trend to use “spec” designers, a process, which allows a client to select from a wide variety of spec logos that were created solely for the company being represented. This service provides sometimes hundreds of logo designs to choose from. Spec work consists of artists submitting their designs with the hopes of having their design selected over their competition. This creates an environment where the artist spends time on logo design creation with the hopes of being selected but with no guarantee of payment. It’s a cheap shot that de-values the work of graphic designers and illustrators. You wouldn’t expect to visit one Dr. and then visit another Dr. across town to compare the quality of their examinations before selecting and agreeing to pay for their services. Why would you expect another group of professionals to act any differently? Logo designers are professionals and should be paid for their services in relation to the amount of work effort required.

So what are you paying for when you hire a Professional Logo Designer?

The key to a great design is having a designer who thoroughly understands the personality and spirit of your business. A good design doesn’t only express the individuality of your brand and defines the brand personality, it can build trust, provide instant recognition and leave a memorable imprint on your customers.

Leave your brand development in the hands of a trusted professional that takes the time to really understand your goals and objectives. One who cares about more than just a cheap initial sale and wants to see your brand last through the ages.  

Why brands are not just for cattle

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Ranchers use their branding irons to mark their cattle in a way that they can't be changed. Moo to that! That is exactly what branding is to your company. It is an indelible mark that people associate with your company. That's why the word "branding" is so appropriate. So what exactly is a brand and why should you care? Below are a few areas to think about to gauge the effectiveness of your brand:

How You Look

What does your visual identity say about you as a company? Does your logo represent you the way you want to be presented? Does your company consistently use templates and standards so that your customers can tell it's you? Does your website, presentations, sales collateral, forms, products, packaging, business stationery all have a common look and feel? 

What You Say 

Do the things you say match the things you do as a business? Do people who represent your business have the same "voice" when talking with your customers? Does your business communications (letters, website, emails, e-newsletters & traditional newsletters, internal communications, etc.) represent the image you wish to project?   

What you Do

Are the products that you release consistent with the look and feel of your business? Do the products perform as promised? Do the promotional activities you engage in (tradeshows, advertising, social marketing, etc.) reflect the value you bring to your customers?  

These are just a few of the many questions that are important to ask when you're pondering the effectiveness of your brand.

You've only got a minute

The attention span of the average American is shrinking. Most assuredly it has something to do with the vast amount of information readily available at our fingertips. What that means is that you have an even shorter amount of time to get someone's attention. Here are a few tips for trying to capture your audience's attention before it's gone:

Think like a cave man (or woman).

Think like a cave man (or woman).

  • Talk less, say more. Keep your information short, concise, and to the point. In most cases, the detail is not necessary and if you have background research to back up your case, have it ready in the event it's needed, but keep it in the background.
  • Make it attractive. Make all your written communication visually appealing. Nothing distracts a reader more than trying to find information they need or focusing on the appearance of the communication rather than the message.
  • Think like a cave man (or woman). Use graphics to tell a story. What can take hundreds of words to share a concept may be more easily communicated through an image. Think hieroglyphics.
  • Move. When sharing a story, it's ok to be passionate about what you're talking about. Move your body. I can't tell you how many countless presentations I've sat through where the speaker recites a PowerPoint presentation in a monotone with their arms stuck to their sides like they're duct taped into position. There's a reason it's called "Death by PowerPoint". 
  • Close with a strong call-to-action. Move your audience to take action. Need a response? Want feedback? Have a deadline? Make sure you're clear about what you need from them and when.

NOTE: My strong call-to-action is: 

Contact Boost if you need help in any of these areas. 541.250.0221 or inquire@boostbrandsolutions.com

Top 5 reasons emotions are important to your brand

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Emotions. We're often told to keep our emotions to ourselves. Don't mix emotions with your work. But we are human and human beings have emotions. And businesses are owned and operated by humans with emotions. So in that way, emotions should be a consideration for businesses too. If you own a business, you should care about the emotional connection that your customers have with your company and your brand. Here are the top 5 reasons (in my opinion) why emotions are important to your brand:

  1. You only get one chance at a first impression.
  2. Your brand will evoke an emotion when its encountered. It could be a happy emotion or a not-so-happy emotion depending on their experience with your company.  
  3. People often make purchase decisions based on emotions.
  4. How someone feels about your business will determine if they will ultimately trust you with their business or not.
  5. The experience you give your customers will leave them with an emotion that they are likely to share with others. If you leave a positive brand impression it's likely that experience will be shared. Unfortunately the opposite is also true.

The good thing about emotions is that we all have experience with them, so we can relate. With a good branding strategy, you can help influence the emotional levers that leave the right impression with your customers.