Blog

Your brand is like your fingerprint. It's a unique identifier that represents your company. What does your brand say about you? Does your image fit the vision you have for your company? Our blog articles are designed to answer some of those questions and many more. We strive to engage you in thinking differently about your brand and question if you are doing everything you can to make sure that your vision and your image are succinct. And of course, if you need some help with clarity, please give us a call. We can help.

Why brands are not just for cattle

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Ranchers use their branding irons to mark their cattle in a way that they can't be changed. Moo to that! That is exactly what branding is to your company. It is an indelible mark that people associate with your company. That's why the word "branding" is so appropriate. So what exactly is a brand and why should you care? Below are a few areas to think about to gauge the effectiveness of your brand:

How You Look

What does your visual identity say about you as a company? Does your logo represent you the way you want to be presented? Does your company consistently use templates and standards so that your customers can tell it's you? Does your website, presentations, sales collateral, forms, products, packaging, business stationery all have a common look and feel? 

What You Say 

Do the things you say match the things you do as a business? Do people who represent your business have the same "voice" when talking with your customers? Does your business communications (letters, website, emails, e-newsletters & traditional newsletters, internal communications, etc.) represent the image you wish to project?   

What you Do

Are the products that you release consistent with the look and feel of your business? Do the products perform as promised? Do the promotional activities you engage in (tradeshows, advertising, social marketing, etc.) reflect the value you bring to your customers?  

These are just a few of the many questions that are important to ask when you're pondering the effectiveness of your brand.