The attention span of the average American is shrinking. Most assuredly it has something to do with the vast amount of information readily available at our fingertips. What that means is that you have an even shorter amount of time to get someone's attention. Here are a few tips for trying to capture your audience's attention before it's gone:
- Talk less, say more. Keep your information short, concise, and to the point. In most cases, the detail is not necessary and if you have background research to back up your case, have it ready in the event it's needed, but keep it in the background.
- Make it attractive. Make all your written communication visually appealing. Nothing distracts a reader more than trying to find information they need or focusing on the appearance of the communication rather than the message.
- Think like a cave man (or woman). Use graphics to tell a story. What can take hundreds of words to share a concept may be more easily communicated through an image. Think hieroglyphics.
- Move. When sharing a story, it's ok to be passionate about what you're talking about. Move your body. I can't tell you how many countless presentations I've sat through where the speaker recites a PowerPoint presentation in a monotone with their arms stuck to their sides like they're duct taped into position. There's a reason it's called "Death by PowerPoint".
- Close with a strong call-to-action. Move your audience to take action. Need a response? Want feedback? Have a deadline? Make sure you're clear about what you need from them and when.
NOTE: My strong call-to-action is:
Contact Boost if you need help in any of these areas. 541.250.0221 or firstname.lastname@example.org