At Boost, we believe that your brand is a reflection of your business personality. And that it's important to know what that personality is and how you present it to the world. We are proud to present you with a few sample project profiles that demonstrate just a few of our capabilities. Please take a moment to view the gallery of some of our work and a few of our project briefs below. We can help you identify and execute solutions that reflect the personality you want to project.
Objective: Upgrade the look and feel of the company and provide some uniformity in messaging and branding and give the business a professional image.
Challenge: Existing brand image and sales collateral was severely outdated and inconsistent. No graphic standards existed in any materials, including business stationery, PowerPoint templates, training, proposals, sales collateral, website, etc.
Solution: Since there was some brand recognition in the marketplace and we determined we did not want to disrupt the current positioning of the brand, we maintained the original logo. An all new visual identity program was established to provide a consistent and polished look and feel that was professional and presented a unified image. Corporate Identity Standards were developed and staff was trained on the correct usage.
Objective: Develop a brand that communicated fun and energy for this blog dedicated to a line of "spirited" greeting cards.
Challenge: Weave colors that symbolize energy and verve into the design to appeal to a fun loving, energetic, and primarily female, audience.
Solution: The dragonfly was used to symbolize free-spirited nature and the path that the dragonfly is taking indicates adventure. The colors that were chosen were based on the need to give the design energy, vitality and clarity.
Objective: Develop product images that could be easily updated without the need for physical prototypes.
Challenge: Technology changes all the time and keeping up with these changes was a significant challenge as a new product was being developed. Creating technical illustrations that could easily be updated allowed for quick and accurate reflection of the products without having to wait for physical prototypes to be sent from the manufacturer.
Solution: Product images were created in several views based on engineering drawings and rendered with appropriate color and shading. Each product was developed separately and can be easily added or removed from an image. This provides a flexible framework of images that can be used to quickly communicate new features of the products.
Economic Development Brochures
Objective: To provide information about Harney County, Oregon to prospective residents and businesses to attract people and industry to the region.
Challenge: Harney County, Oregon is an economically depressed region, in large part due to the reliance on timber products in past years. The Harney County Economic Development Center wanted to focus a program on three key areas for developing interest: Alternative Energy, Dairy & Agriculture, and Retirement Community. Telling the story about the hard working, rugged, and beautiful county of Eastern Oregon in a visual way to quickly generate interest was a challenge.
Solution: Three brochures were developed each with a key focus area. Jewel-tone colors were used as the core color focus to indicate a rich quality. Large photos were used that were representative of the open and clear blue sky of the region, the rugged desert terrain, and the abundance of nature.
Brand Identity for Angel Conference
Objective: Establish a brand identity for a new Angel Fund Conference that was fresh and bright.
Challenge: Sometimes the real challenge is having an open slate with no history to lean on. After surveying people involved in the conference, it was determined that the focus should be on being different from other angel conferences which tend to be a bit more serious. Given that the desire was to attract innovative new businesses with great ideas, the focus would be more lighthearted and fresh.
Solution: The font that was used was a more conservative font but was adapted so that the "A" in "Willamette" could be used to add the halo treatment and create some playfulness. Bright colors, fruit-based lime and berry, were chosen to indicate fresh and bright.
Posters for "First Wednesday" promotion
Objective: Create posters for the city of Salem, Oregon's "First Wednesday" program for revitalizing the downtown shopping area.
Challenge: The graphic icon elements for the poster were tied to the wayfaring system used throughout the downtown area of Salem. Each poster needed to creatively utilize elements from the wayfaring sign in the poster and stay consistent with a brand style that was established by another designer. Boost designed a set of colorful, eye-catching and whimsical designs using established icons to create flowers, confetti, snowflakes, and other creative elements for the poster.